I know this video is a couple years old and many of you might have seen it before but it’s phenomenally awesome and worth a revisit. It’s a Nike commercial and although they are in the business of selling products, their approach in marketing is different in an awesome way. I watched this video over and over again and it just captures me every single time. Take what you will from it but don’t let yourself fool you that this video is only about basketball.
via Ben Baller